Electronic components industry to electronic commerce needs to be cautious

At present, China's electronic components industry is also "moving" e-commerce platform, to image clothing industry, cosmetics to win more business opportunities and orders. However, there are still many problems that need to be solved urgently in the e-commerce of component enterprises, among which the lack of integrity of e-commerce platforms is a key constraint factor.

With the advantage of "low cost, high return", e-commerce helps more and more small and medium-sized enterprises to create huge profits. In recent years, e-commerce has shown a good development trend, is about to enter the stage of intelligent e-commerce.

At present, China's electronic components industry is also "moving" e-commerce platform, to image clothing industry, cosmetics to win more business opportunities and orders. However, there are still many problems that need to be solved urgently in the e-commerce of component enterprises, among which the lack of integrity of e-commerce platforms is a key constraint factor. The greater the safety factor of e-commerce websites with perfect credit system, the more reliable the transaction and the higher the enterprise credit. Therefore, the establishment of an enterprise credit mechanism based on good faith is an important guarantee for the realization of e-commerce in the electronic components industry.

In addition to the establishment of a sound online business integrity mechanism, electronic components enterprises engaged in e-commerce also need to pay attention to the following issues.

First of all, change the thinking, strengthen the correct understanding of e-commerce. Electronic components enterprises need to fully recognize the information economy era to carry out e-commerce, seize the necessity of network market, to quickly change the marketing concept, adapt to the new business model and new competition mode.

Secondly, set goals and carry out various work step by step. E-commerce in enterprise information construction, from several aspects, such as business transformation due to their business and resource constraints, the implementation of the electronic components enterprise e-commerce will not happen overnight, to combine the current needs and long-term development, make full use of various network tools, makes the enterprise brand, expand the sales market, the detailed analysis of the external environment, know, pay attention to the national development strategy, industry development planning and technical policy, etc. Some small and medium-sized enterprises, especially those with low degree of network informatization and late start, should adhere to the gradual and orderly promotion strategy in the construction and development of e-commerce.

Third, give full play to the role of third-party e-commerce platforms. The third-party e-commerce service platform mainly refers to three levels: e-commerce transaction platform, e-commerce business service platform and e-commerce technical service platform. The third-party e-commerce service platform provides low-cost, professional e-commerce application services for small and medium-sized enterprises, as well as effective promotional activities, which are conducive to improving the efficiency of small and medium-sized enterprises and expanding the market. On the other hand, the choice of third-party e-commerce platforms by electronic components enterprises mainly depends on whether they have good industry accumulation and influence, perfect offline promotion mechanism, sufficient buyer resources, and so on. After selecting the appropriate e-commerce platform, electronic component enterprises should make full use of the services provided by them, especially exhibitions, trade fairs and other activities, to expand their business and popularity.

Finally, define and adjust the enterprise development strategy to adapt to the new business model. Electronic components enterprises should not blindly follow the trend, to grasp the opportunity to enter the e-commerce platform, need to fully analyze the internal and external factors, pay attention to the market or technical changes at any time. In addition, e-commerce is a new business model different from traditional business. Therefore, enterprises must establish a set of new and perfect e-commerce management model according to the market and competitive advantages they are facing and the needs of their own development strategy, so as to cope with the operation mode of e-commerce field and achieve more innovative and steady development.